I wanted to conduct an experiment on how our appearance - our outer shell - directly affects our fortunes and lives. In this three-months-long project I asked Meghan Collison to star in the live performance project by undergoing series of dramatic transformations, a la Cindy Sherman, using fashion, wigs and makeup. Stylist Polina Aronova created the most iconic archetypes of women seen in NYC, "Upper East Side Lady", "Hippie Girl", "Blogger", "Gothic Prep School Girl", "Architect", "All American Girl".... Once in her "character du jour" Meghan went to get her clairvoyant readings by numerous Psychics in NYC - all undercover. I documented it Guerrilla Style. The experiment was a success - each of those psychics thought Meghan was a different girl and gave her a totally different fortune!!! (None of the psychics even guessed that Meghan was a fashion model!).